The subsidiary will be led by Mr. Chen Xiaobo, appointed as President, who reports to Mr. Wu Shengbo, President and CEO of Ford China and Ford International Markets Group. Mr. Chen brings extensive experience from previous senior roles in sales and marketing at Changan Ford and Renault China.
Ford emphasized that the establishment of this subsidiary demonstrates its commitment to fostering a robust and sustainable retail and service framework in China. The move aligns with Ford’s global strategy to enhance its brand presence and customer experience. In China, the company aims to deliver improved services through an expanded vehicle lineup, a focus on outdoor lifestyle branding, and integrated customer support.
The new structure will support the introduction of additional new energy vehicles, including the Ford Bronco New Energy model, recently unveiled at the Chengdu Auto Show. Ford plans to provide a seamless, one-stop sales and service experience for customers. Additionally, the company is developing the “Ford Zongheng” lifestyle ecosystem, which will include experience centers, outdoor community initiatives, vehicle customization options, and comprehensive services to encourage an adventurous lifestyle among Chinese consumers.
Mr. Wu Shengbo, President and CEO of Ford China, stated: “The establishment of Ford Sales and Service (Shanghai) Co., Ltd. reflects our long-term commitment to building a vibrant and sustainable retail and service network in China.” He added: “This unified structure will allow us to enhance user experiences and deliver innovative products and services tailored to Chinese customers.”
The subsidiary’s formation is a strategic step to strengthen Ford’s market position in China, focusing on customer-centric solutions and sustainable growth. By integrating sales and services under one entity, Ford aims to better meet the needs of Chinese consumers while expanding its presence in the new energy vehicle sector.
